Glad to see you are researching Affiiate Marketing. About two years ago I was just like you. In fact, you may be further ahead than I was at the time. You see I did not know diddly squat about the subject and worse I knew very little about making money online. The concept intrigued me and like you I started to research what is it all about and how do I go about using it to make my dreams come through.
The first three months were both exciting and overwhelming at the same time. Terms like niche market, Search Engine Optimization (SEO) social media platforms, email marketing and affiliate programs made my head spin. If you have never heard these terms before it is not surprising, the thing is not to let them discourage you and to find a training program that will take you through what these terms mean and how to use them in setting up your online business to make money.
There will be mistakes, made of course that if not recognized can be very detrimental for your experience online. Some of these mistakes are part of the growing pains of setting up an online business and are beneficial to your experience going forward. There are, however, some that can have and will have major impacts on your business’s progress and even making a reasonable income. These are to be avoided and I will reveal the top five here.
You Have No Passion in Your Chosen Niche
In the first lesson of Wealthy Affiliate, the program I chose to assist me on getting started, they speak about creating my online business on a niche or something I am passionate about. Now I am crazy about music, Rhythm and Blues, Reggae, Jazz and I can go on. I am also passionate about martial arts (e.g. karate, weapon) having studied for 47+ years. Both niches are of interest to me and both attract a large following. One martial arts group to which I am a member has a following of 10,000. The R&B, Soul membership on Google Plus is 57,000. In choosing either of these passions would expose my website to an existing audience.
The thing is whatever you chose, make sure it is something that really interests you, it will provide your traffic with information they are seeking, and your competition is not high. Your competition is everybody else that has a website on the same niche or passion. The thing to do from the start is to look at what you are creating as a business. When McDonalds came on the scene and when Colonel Sanders started Kentucky Fried Chicken there were several hamburger and fried chicken businesses already existing. Your business will be no different except it is not a brick and mortar business but virtual. Your niche or passion therefore, must be something that will attract internet traffic to your website.
“I want to start an online business, but when I try to think of a niche or passion, my mind goes blank.” There are tools online that can help you with this. You just plug in a keyword or phrase the tool will come up with a list of phrases using that keyword. The tools can also give you an idea of the average monthly traffic searching for that keyword and how many other websites exist. Is that not fantastic?
The thing to remember is you are creating a business that you want to be successful, and to achieve that you will have to research the niche or passion to make sure you have sufficient material to create content for your website. Remember what “the most interesting man,” says in the beer commercial states “Chose Wisely my friend.”
Are You a Seller or Provider
For my first niche, I selected Rhythm and Blues (R&B) and Soul Music from the 1950s, 60s, 70, 80s and 90s. The thing is as a website, I could have decided to get caught up in the private lives of the musicians and try to be the online TMZ or I could inform people about the music and the artists that created such a lasting legacy. I went for the music. I am one of those that use to read the liners of the album or CD, whenever I bought the music. That bit of information I miss, but we do have the internet to day to research that kind of information.
That is something you must at an early stage decide. Whether you are selling a product or providing information to people to assist in solving problems. Never forget that the purpose of your website business, is to attract traffic that will be driven to a merchant’s (affiliate program) banner. It is not to sell products.
A question that can help you decide your niche or passion is to ask yourself “I want to help people who ………….” and complete the sentence. Now when I did this I said “I want to help people who want to reminisce when R&B, and Soul music.” That gave me several keywords that I could use to build my website.
Valuing Keyword Research
To attract traffic to your website you must build content. To create searchable content you must incorporate keywords or phrases that people use to search the internet. Here I plugged in the key phrase “Make My Dream a Reality,” to see if it is searchable. This search turned up several keywords that I could use to write content. The main things I am looking for are average search (AVG) of above 50 but with a competition (QSR) below 100. You can see there are three that meet my criteria. I will choose one of them to do further research and write content. By not doing a keyword search each time you are going to write content, you could potentially be losing a lot of traffic because the words that people are searching you are not using. Why start behind when there are tools online that will put you in the race and in some situations ahead of the pack.
Not Enough Focus on Content
I think most of us have heard the real estate mantra “location, location, location.” To a real estate investor or agent, that means you will get top dollar for your property if it is in the right location. Just remember the game of Monopoly and which properties sold high but gave you a good return each time someone landed on it. Well my friend you could say the mantra for Affiliate marketing is “content, content, content.” Remember your competition? Your content has to be better than what they are putting out. You have to visit their sites, read the content and then create a better quality with more consistency. You may have the most attractive website and people do drop by, but if you do not have informative content, the traffic will get there but not stay. The site has to make them linger, read other posts on the site and of course click on the banner for an Affiliate Program and purchase something. You always have to remember your target audience and write with them in mind.
At the beginning you will have to write several posts per week. The recommended average is three per week. Once you have attracted a sizeable traffic, and you have established yourself as an authority in your niche, you could reduce it to one or two per week.
Remember this is a business and like other businesses, you have to put in some work to achieve a Return on Your Investment (ROI). The beauty of an online business is that once it is set up and attracting traffic, the potential to make a passive income increases.
Promoting too many Programs
Someone asked the other day, how many affiliate programs they should put on there website. There are no real limits to the number of programs that you join. The main thing to remember is that you should not pay anything to join an affiliate program. Programs like Amazon, Best Buy and Wealthy Affiliate do not cost you to advertise their programs. The thing is you should be able to write content on the products they sell, which will attract traffic to your website, which will increase the click through and purchases. Starting out I would recommend one or two, maximum three. You want to establish yourself as an authority and drive traffic to your site and your advertisers.
There are many mistakes, like any business that you can and will make, but if you avoid the five that I have identified you will be off to a great start. One key mistake I did not mention is trying to go it alone at the beginning.
The thing to remember is that when you look behind or in front of you, the only person that has the passion or niche is you. You are also the only employee for now, because the pay is none existent. I looked around the internet for organizations that could train me. I told you at the beginning I knew absolutely nothing about affiliate marketing. It was just as bad for building websites and because of this I wasted a bit of money. I have read stories of people who had more internet savvy than I and still they had problems until they joined an organization like Wealthy Affiliate.
By joining Wealthy Affiliate, I was able to avoid a lot of the mistakes mentioned and more. They have a comprehensive training program that takes you through the whole process of creating your own online business and all, including two free websites. Once a member you have access to a tool that helps you find your niche, and research keywords for your content. For writing content there is a tool that helps you with that and also gives you access to over 1,000,000 free images to use in your posts. The crazy thing is the first seven days of membership is free with access to the first 10 lessons also free. After that you can either join the premium membership for $49 per month or remain with the free membership. Although that restricts you to the additional training and benefits that come with the premium membership.
If you are still thinking about or have decided that you want to live your dream, click here and join one of the leading Affiliate Marketing company on the internet.
Thanks for spending some time with me and if you have a question or comment leave them below. I am here to help and would like to hear your thoughts.