Most of us are not Bloggers. When I started, I can assure you, I did not have a clue what blogging was all about. I thought it was a bunch of people telling the world what they had for breakfast, lunch, and dinner. Or detailing what they were doing every minute of the day. Not something I would be interested in writing never mind reading.
My career had been writing technical documents. Now, if I wanted my online business to be successful and attract traffic, I had to write posts on a regular basis about my niche. I also had to write as if I were writing or speaking to a friend. Those were the first tips I got when I started my online business.
Over the two years I have been online I have received other tips to make my experience easier and focused, and how to improve my website to become a successful Affiliate Marketer.
One of the values of the affiliate marketing community that I am a member, Wealthy Affiliate, is to “pay it forward.” As we learn and progress we are to help newcomers to the community solve problems, review, comment on the work when requested and provide feedback on their websites, again when requested. Remember if you are new to online marketing, it is overwhelming and any help you can get will be welcomed.
That is the purpose of this article. I want to share a few of the tips that I received along the way with you, so as you begin to build out you website, you will have six criteria on which to make your journey in affiliate marketing easier, attract traffic(people searching for answers or help) and drive that traffic to the affiliate programs advertising on your site.
Commitment and Consistency
The successful affiliate marketer or business person is usually committed. When I first joined Wealthy Affiliate, Kyle, one of the co-founders, asked us in the first 10 free lessons, to write down our financial and non-financial goals.
One of the financial goal questions was how much time were we willing to invest in achieving our goals? Seemed like a simple question. In my career I was a planner, preparing strategic and operational plans, Therefore, I realized the benefit of doing such an exercise. You see, when you identify your goals and time frame you are actually committing to achieving that goal. You have started to make your dream real by putting it down on paper or on your computer.
An example of this is buying a car or house. Your goal is the car or house. You have done your research and know how much it will cost. Based on the value you determine how long it will take to save the money for the down payment or straight purchase. You may not realize it but you have committed to achieving this goal (goal, time and cost) and have set a plan in action. Affiliate marketing is no different. Get committed by writing down your financial and your non-financial goals and the amount of time you are willing to devote to making these goals a reality. Be realistic, do not state that you want to be a millionaire in one year, but only willing to invest one hour once a week. Very hard to achieve your goal. Give it serious thought. You spent three or four years in college or university learning your profession. Why would you think that you do not need to spend about the same time building your online business.
One of the main purposes of affiliate marketing is to drive traffic to the affiliate programs (Advertisers) that have banners on your website, and for that traffic to buy an item from them. From this transaction you generate a commission known in the business as Passive Income from each item purchased.
How do you generate traffic? The key is consistency in terms of creating content on your website. By being consistent you want those visitors to reciprocate and make a commitment to your website by signing up to your list of followers.
Become An Authority
In the previous section I mentioned consistency. By being consistent you are developing a presence on the internet and in your chosen niche as being an authority. You are building trust in what you are posting.
You have gotten me to click on the title of your post, why should I continue reading and why should I drink the Kool aid? Remember the Reverend Jim Jones? Recall that he convinced his parishioners to drink poisoned Kool aid. How did he manage to do that? Well he was a very charismatic individual. He convinced his parishioners to follow him. They trusted him.
I am not saying you should be like Jim Jones, but the more quality content you produce. The more you write with confidence, the more people will seek you out and pass on your posts as authoritative and your website as a place they can trust to get answers or help. The more people visit your site the more likely that they will become customers of your advertisers.
People tend to be skeptical. Why should they believe what you are saying? How do I convert my visitors into consumers? All of these questions can be answered with one word “trust.”
Most companies use celebrities or something that triggers pleasant memories to build your trust in their product for example when Usain Bolt won the 100 and 200 metres Olympic titles, Puma the sports apparel manufacturer, immediately signed him as their spoke person. They associated their brand with a winner. Now who does not want to be a winner? Puma’s annual sales in 2016, was $3.6 million Euros.
A lot of consumer companies are playing R&B and soul songs from the 1960s and 70s, to woo the generation group known as “Baby Boomers. The largest purchasing group to date, who are all aging and by using the music of their youth those companies are hoping to get them to purchase goods.
All that to say that people are more likely to purchase things when it is endorsed by someone they believe they can trust or because a company plays music that reminds them of a time that was fun. The same can happen if they trust what you are saying on your website. After, you have created that trust they will probably purchase something through your advertisers.
Honesty is a part of developing trust. Your credibility will suffer if your visitors begin to question your honesty. When you write something, especially a review, provide both sides of the coin. Giving me only the positives about a product, sends up red flags. You do not have to be brutal either. A popular television series “Dragnet,” use to have a line “just the facts ma’am.” That is what you have to deliver the facts.
Do not disregard a flaw with the product. An example of this is the Buckley’s cough medicine. In the advertisement the on scene actor/spokes person states “It tastes awful, but it works.” The company is showing its honesty by stating that its product does not taste good, and believe me it does taste awful, but it is effective. By placing the flaw of the product you are reviewing, whether it is an actual product or an affiliate marketing company, you are showing your honesty by including both positives and negatives in your review.
Provide An Excellent Customer Experience
I was throwing out some garage collectibles (garbage) the other day. You know the saying “one man’s garbage is another man’s treasure.” I am a bit of a pack rat, especially reports and other documents that I justify keeping by saying I am going to read them at leisure. It never happens.
One of my teenage grandchildren was over, giving me a hand and we came across an old typewriter. The conversation went something like this “what is that?” “A typewriter.” “What is it for.” “Well we use to use it to write letters, reports and other written documents.” “But how did you carry it around?” You can see where this is coming from. This is the tablet or smartphone generation, who have never seen a rotary telephone, televisions that had rabbit ears antennae or in this case a manual typewriter.
We are experiencing another phenomenon when it comes to quality customer service. You have companies that have gone completely automated and when you call you get instruction to select a number that directs you to another number and so on. After following the online instructions it takes you end up back to the main menu. At no time does it give you the opportunity to speak to a warm body. In my book that company believes it has a monopoly on the service or product it provides, therefore, it can treat me or you how it feels. I usually come away not feeling very valued and very frustrated.
All of us as human beings want to be treated valuable, we want to have an extraordinary customer experience when we visit your website or your business. Make your visitors feel important and significant. Getting a positive experience, they are likely to return and also refer you to their friends, family and colleagues.
When someone visits your website one possible way of making them feel valued is to offer them something. It does not have to be huge or cost you anything. For example on landing on your website you offer me the opportunity to be one of the first to know the latest news, or be the first to receive the latest post or any special offers by signing up to your follower’s list. This gesture alone would make me feel valued and I would be more favourable in giving you my email address and become a part of your community.
Have you ever been out on the town and a group of you are in the bar or restaurant and after the night is finishing someone in the group offers to pickup the tab? I am sure it has happened to you a few times. How did that make you feel the next time the same group went out on the town? Did you feel like you needed to make the same gesture? A lot of retail salesmen or company lobbyists do this on a regular basis. It is a part of the psychology of doing business. If you are the recipient of this type of gesture, psychologically you feel obligated to return the favour in some manner.
That is the principle of reciprocity. When a person gives us something there is a feeling of wanting to reciprocate and give that person something back in return. Every large chain grocery store today provides free samples of the goods they are selling. The psychology of that is to make you feel compelled to purchase that product.
Another example of this is with Wealthy Affiliate, the affiliate marketing community to which I am a member. I mentioned earlier, that one of the things that captured my curiosity was that not only were they providing free access to training, tools that I could utilize to create and build my online business, but it was for free.
You can do the same thing by providing a free guide on a subject associated with your niche or a product you have reviewed (e.g. how to build a website for free). What you want is for them to feel compelled to reciprocate and purchase something from your advertisers.
There you have my six tips to help you be successful building an online affiliate marketing business. I once read an article on the psychological triggers that will increase the conversion of leads into customers. Some tips I have provided are on the list of triggers.
The internet today is the primary source for approximately 80% of al retail sales, and that percentage is growing annually. To start a business today, whether it is a virtual one or a brick and mortar, you will need a website as part of your marketing strategy. These four tips are proven methods of converting visitors to your website into customers who purchase products from your advertisers.
Tips like I have provided are now a necessary part of doing business. Researchers and psychologists have proven that these do work. Use them in your content and let me know how they are working for you.
I hope you enjoyed my article and will try some of, if not all the tips in your business development going forward. If you know someone else who could profit from this information, please share it with them. Should you have any questions or comments, I want to hear from you. Please leave them below and I will get back to you.